Still, while it’s not precisely clear what Taylor meant, it appears he was trying to say that the elation of reaching the top flight of English football was worth the pain of probable immediate relegation (at least, for Watford at that time). Video: EasyJet looks to cash in on Thomas Cook's demise (Sky News) There is a similar mentality in the City, which we will be reminded of this week with the quarterly reshuffle of the FTSE 100, the Square Mile’s version of the Premier League. Anyway, this time it looks like the budget airline easyJet is best placed to be cracking open the bubbly, while insurer Hiscox – promoted to the FTSE 100 a year ago at the expense of a new yo-yo stock, Just Eat – looks at risk of the drop. EasyJet was promoted to the FTSE 100 in 2013, but relegated in the summer of 2019, and even if it returns to the big time this week, not everyone is convinced the airline will hang on again for long. EasyJet thinks it can offset its emissions for just £25m a year as an interimmeasure, butthis looks improbably cheap to us.” On top of that, it is technically quite tricky to keep your share price rising once you’ve been promoted. A study by Smith’s Corporate Advisory last year found that shares in companies promoted to the FTSE 100 had risen on average by more than 15% in the two months leading up to reshuffle day, and then another 2% in the period between the announcement and the change.
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