The company said it will break ground on its first hotel later this year in Phoenix as it seeks to create a unique lodging experience combining the brand with a video game-themed destination. “We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. The company said Atari Hotels will turn “the origins of gaming and the future of the booming industry into a fun and unique travel destination”.
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