The department store chain is introducing organic cotton labelling inside its own-brand children’s coats so the new owner can cross out the name of the last person and write a new name. As well as the high cost and limited lifespan, mass production of garments places huge pressure on the environment through waste, water consumption and carbonemissions. Caroline Bettis, the head childrenswear buyer at John Lewis, said: “We’re proud of the quality of our clothes and want them to have a really long life and be handed down again and again.
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