Blue beauty: Everything you need to know about the latest trend

We've ditched the microbeads, switched from make-up wipes to cleansing with muslin cloths and reduced our cotton usage but there's still more to be done.  The newest clean beauty trend to get on board with? Here's how we can all channel our inner David Attenborough and do what we can to help the cause... A post shared by WWF UK (@wwf_uk) on Jul 19, 2019 at 5:50am PDT According to WWF, one dump truck full of plastic waste enters our ocean every minute, this is the equivalent to 8 million tonnes of plastic every year which is having a huge impact on our sea-life. 'More than 120 billion units of cosmetics packaging are produced globally every year, a lot of which is not recyclable', explains Paul Chin, Sustainable Materials Specialist at WWF-UK. 'The answer isn’t necessarily to switch to products in alternative packaging as all materials can have negative environmental impacts. It revolves around the impact packaging has on our marine life, as well as water wastage and limiting the damage we inflict on our oceans. The ocean can provide solutions that take pressure off land-based sources of production and, if restored, the ocean can be a true hero in feeding us and providing natural climate solutions', explains Alec Taylor, Acting Head of Marine Policy at WWF-UK. 'These ingredients are still very prevalent in everyday products, and tons of them are being washed away every day without realising the impact they have on the environment, marine life and planetary health' says Jarnot. Eight million tonnes of plastic are dumped in our seas every year killing precious wildlife in every corner of the oceans, from local beaches to the frozen arctic. 'Businesses, governments and individuals all need to play their part in eliminating unnecessary single-use plastic from our lives, using our planet’s precious resources more efficiently and taking greater responsibility for the waste we create by reusing and recycling where possible'. A post shared by The Body Shop Official (@thebodyshop) on Apr 8, 2020 at 4:00am PDT One of the biggest threats to the coral reefs is suncream. One of the brands paving the way forward is REN Clean Skincare who have pledged to produce zero waste by as early as next year. 90% of plastic polluting our oceans come from 10main rivers', explains David Delport Global Ambassador and REN Clean Skincare product expert. A post shared by REN Clean Skincare (@renskincare) on Apr 22, 2020 at 7:14am PDT It seems theirs a consumer shift, with people wanting to buy from socially conscious brands, rather than what would look best on our bathroom shelfies. When we re-imagined the Atlantic Kelp Range we were told that nobody would want a bottle in their bathroom that wasn’t perfectly clear, pretty plastic. By eliminating the plastic all together by producing shampoo and conditioner bars, it's helping keep the ocean clean before even causing a problem. Their #GiveUpTheBottle initiative has already saved the earth from producing 6 million bottles and by 2025, they hope to hit 50 million.  A post shared by Ethique (@ethiqueworld) on Mar 5, 2020 at 11:00am PST The brand uses marine ingredients in all its formulas so it's only fitting that they focus on keeping our oceans protected. A post shared by Oceana (@oceana) on Apr 2, 2020 at 1:00pm PDT The haircare brand have helped saved 360 tons of plastic from ending up in the oceans by converting their bottles into 100% reclaimed Ocean Waste Plastic (OWP) and are the first beauty brand to do so. In their salons, to eliminate water wastage, they have partnered with ECOHEADS which use 65% less water than regular shower heads to save gallons of water whilst still giving customers the same luxury wash.  A post shared by KEVIN.MURPHY UK (@kevinmurphyuk) on Mar 22, 2020 at 9:33am PDT The French beauty brand has been offering you refillable sachets of your favourite shower gels and shampoos to reduce plastic for a while now but the brand have really stepped up their sustainability initiatives in recent years.