Editor’s note: The opinions in this article are the author’s, as published by our content partner, and do not represent the views of MSN or Microsoft. The Trump campaign is using its head start to break fund-raising records, test political messages and blanket swing states with thousands of digital ads. President Trump’s campaign has used its vast data-mining operation to build pockets of influence throughout the internet — connected through hypertargeted landing pages and subdomains — ensuring that important constituencies, such as women and veterans, are funneled to groups where they are encouraged to organize. Not only does this keep supporters engaged, but it also cancreate viral loops that trap a loyal online base within an echo chamber of right-wing talking points and pro-Trump propaganda. Similarly, the Buttigieg campaign shared itsdesign tool kit, allowing thousands of supporters to create their own content, such as parade banners and pamphlets, that tremendously increased its reach and capacity. Both of our campaigns embraced a multiplatform strategy that put our candidates in front of audiences normally ignored by the political classes. President Donald Trump speaks about the coronavirus in the James Brady Press Briefing Room of the White House on April 16 in Washington, D.C., as Vice President Mike Pence and Dr. Deborah Birx, White House coronavirus response coordinator, listen. Georgia Governor Brian Kemp has allowed the reopening of many businesses amid the efforts to contain the coronavirus COVID-19 pandemic. The copy that accompanies social posts is often too long, sounding more like a stump speech or ad than an engaging call to action. The Biden campaign should focus less on controlling the message and more on giving audiences a platform to share their stories and feelings about the candidate.
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