Star Wars Day: How 'May the 4th be with you' became a big deal

The annual occasion, on 4 May, shows no sign of relenting despite nearly four decades having passed since the first film of the iconic space franchise was released. Thousands are set to mark 'May the Fourth be with you' this year, with brands also jumping on board to introduce dedicated offers. With much of the world on lockdown or with stringent social distancing measures in force, Star Wars fans might have to settle for a feet-up movie day this year.