“By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.” From what this season’s schedule will look like to how you can watch the event live, here’s everything you need to know. The event is also going to be gender neutral meaning that both menswear and womenswear designers will have the opportunity to share their experiences from the last few months and discuss other important issues currently facing the industry. As well as the scheduled events at allotted times, the London Fashion Week website will also feature an “Explore” section, where the BFC, brand partners, media outlets and retailers have all contributed content. Virtual showrooms will also be made possible through Joor, a digital platform for wholesaling fashion, while Smartzer will be providing technology to convert videos into interactive and clickable experiences like shoppable product.
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