Snapchat removes Juneteenth filter that encouraged users to smile to break chains

It doesn’t have to be this hard - how about an AR experience to inform your 229 million daily active users what Juneteenth is?” In a statement to The Independent, Snapchat apologised to those who were offended by the lens and said that a “diverse group of Snap team members were involved” in the development of the filter, but that the version that went live had not gone through the company’s review process. “A diverse group of Snap team members were involved in developing this concept, but a version of the lens that went live for Snapchatters this morning had not been approved through our review process.