Jeep Wrangler gets luxury upfit from Sterling in UK, costs £52,995

The result is the vehicle you see here, called the Sterling Automotive Jeep Wrangler JL Launch Edition. The stock Wrangler suspension is similarly unchanged, but it does get a set of Davanti Terratoura all-terrain tyres on upgraded 17-inch Pro Compwheels. The Jeep’s traditional vertical grille is replaced with a horizontal grille that Sterling says adds “a sophisticated and definite aesthetic.” Front and rear wheel arches are widened, and a monochromatic treatment is applied to the Wrangler with bumpers, extensions, side mirrors, and thoseextended wheel arches all finished in body colour. Front seats are heated and cooled, Alcantara is installed on areas of the dash and door panels, and even the console gear lever is fitted with leather.