Kitri rethinks business model with pre-order and made-to-order services

We love that limited edition, few of a kind feeling, but our small runs mean that stylesoften sell out fast, which can be frustrating. It also means that you can get your handsonsold out styles.” The new pre-order functionality is designed to minimise waste, surplus stock and create an equilibrium between supply and demand. New pieces are released in strictly limited runs, which allows Kitri to gauge customer reaction and demand without over producing. “But I hope that it will be worth the wait for our customers as it will mean less waste and they also get the opportunity to buy a sold out style that they missed out on,” says Kim.